BEYONCÉ: THE END OF THE WORLD DESIGN COMPETITION

December 21st 2012…the end of the Mayan calendar…

What does it mean?

Some think it will be the end of the world, some think it will be the start of a new golden age, and most think it will be nothing more than another winter solstice.

Regardless of individual opinion, on 12/21/12, the famous Mayan calendar will finally come to an end. To us here at Rivalation, if there’s ever been a great time to throw a benefit concert celebrating life on Earth, that time is midnight on December 22nd, 2012, the very first moment after the close of the Mayan calendar.

If there’s ever been a great place to throw a benefit concert celebrating life on Earth, that place is the iconic heart of Mayan civilization, the towering pyramid in Chichen Itza, Mexico, the greatest cultural epicenter in Mayan history.

If there’s ever been a great superstar to headline this event, one uniting voice with the power to bring human beings around the world together, to raise awareness, to raise money, to raise hope about the conservation of our planet, to celebrate the remarkable accomplishments of mankind so far, that superstar is Beyoncé.

And if there’s ever been a designer to create Beyoncé’s outfit for this remarkable event, the outfit that will undoubtedly become part of fashion lore forever, the one outfit that the world will always connect with Beyoncé as the dress she wore at the end of the world, with the soaring pyramid of Chichen Itza at her back, with the whole world watching, we think that designer is you…

THE CHALLENGE
What if Beyoncé was really chosen to perform a concert at the end of the world? And what if you were really chosen to design the outfits for her and her backup singers?

The seconds would be counting down to midnight…

The dark silhouette of Chichen Itza would be emblazoned against the night sky…

The slow pulse of music would start rising through the crowd…

This, quite literally, would be a once in a lifetime event. Beyoncé would be headlining an internationally televised environmental benefit concert at the Mayan pyramid of Chichen Itza at midnight on December 22nd, 2012.

The whole world would be abuzz about the end of the Mayan calendar. Families from almost every country on the planet would be tuned in to watch the concert, and it would be you who was responsible for creating the outfit that would forever be associated in their minds with this moment.

Although the concert at the end of the world is a fictional concept, your challenge is to create stylish outfits for Beyoncé and her backup singers, outfits that marry Beyoncé’s always courageous and tasteful fashion sense with the celebrating-life-on-Earth theme of the concert. Will you design primitive outfits that match the towering pyramid of Chichen Itza behind them? Will you design futuristic outfits that celebrate what lies ahead for human beings and our planet?

Will the outfits be conservative and elegant or risqué and dangerous? What material will they be made of? What color will they be?

All these things are for you to decide.

You are responsible for this historic moment in fashion history… Beyoncé at the end of the world… What are you going to do with it?

Play On…

THE PRIZES
1st Prize
$2000 in cash
1 year subscription to a magazine of your choice (Vogue, W mag, V mag, Vanity Fair, Style.com print)
Promotion on numerous fashion blogs

2nd Prize
$600 in cash
1 year subscription to a magazine of your choice (Vogue, W mag, V mag, Vanity Fair, Style.com print)
Promotion on numerous fashion blogs

3rd Prize
$400 in cash
1 year subscription to a magazine of your choice (Vogue, W mag, V mag, Vanity Fair, Style.com print)

This competition will last from September 24th 2012 to March 3rd 2013 with the following important dates:
Competition Starts – Sep 24th
Registration Deadline– Jan 20th
Submission Deadline – Feb 3rd
Judging Period – Feb 18th to 24th
Winners Announced – Mar 3rd

The registration periods will be divided as follows:
Special Period – Sep 24th to Nov 25th
Early Period – Nov 26th to Dec 23rd
Regular Period – Dec 24rh to Jan 20th
The registration price is applied to each team, regardless of how many members that team may have.

The voting process to choose the winning projects will take place in the following stages:
Curation: The curation process of this competition will be handled by Rivalation under direct directions from the jury. 50 projects will make it to the next round.
Judging: Will be handled handled by the jury formed by:
Colette Wong – Fashion Institute of Technology NYC
Jillian Shatken – Dolce Vita
Desmond Zhengs – Fashion correspondent
Katya Moorman – styledefinedny.com

TO KNOW MORE ABOUT THIS COMPETITION VISIT RIVALATION.COM
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About kennethmanalad

too many to mention.
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